Designs I Make When I Should Be
sleeping
This is my playground — a collection of explorations, posters, and design experiments I find myself making outside office hours. No briefs, no deadlines, just curiosity taking the lead and ideas turning into visuals.
Branding & Identity
KLAY Identity Exploration
Concept-led identity work exploring growth, transformation, and modular visual systems.
Bento
A compact visual identity experiment built around structure, flexibility, and playful composition.
Identity Study
Logo, type, color, and visual applications developed as one cohesive mini-system.
Packaging Direction
A fictional brand exercise focused on tone, hierarchy, and translating identity into objects.
Wordmark Experiments
Custom letterforms and typographic systems exploring personality through shape and rhythm.
Campaign Visual System
A flexible campaign identity extended across social, print, and digital touchpoints.
Experimental Rebrand
A speculative rebrand testing how far a familiar identity can shift while staying recognizable.
Mini Brand Kit
A small identity system including marks, typography, palette, and example applications.